Matt Kelly Elementary School Replacement Project

Engagement Strategies

1. MARKET RESEARCH
   – Project and messaging research
   – Establish project milestones
2. DATABASE DEVELOPMENT
   – Identifying existing partners of Matt Kelly
   – Brainstorm potential partners for Matt Kelly
   – Identify community influencers
3. OUTREACH DEVELOPMENT
   – Identify and create plans to leverage outreach and partnership opportunities.
   – Plan, design, develop, and produce marketing tactics
   – Media outreach, community outreach and relationship building
4. OUTREACH AND ENGAGEMENT

   – Send outreach alerts to stakeholders before each working group and community meeting.

   Organize and coordinate outreach efforts, including:
   – Deploying the outreach team for strategic grassroots activities.
   – Offering outreach solutions for parents, teachers, staff, and key stakeholders.
   – Coordinating updates with internal teams and external partners for graphic design, ad placement, webpage maintenance, direct mailers, and print services.

5. REPORTING
   – Evaluate Strategic Stakeholders
   – Summary of meeting and event activity (post events)
   – Summary of project communication
   – Finalize stakeholder database
   – Summary of meeting and event activity
   – Summary of project communications
   – MARCOMM Presentation Evaluation