College of Southern Nevada

Engagement Strategies

1. MARKET RESEARCH
   – Project and messaging research
   – Establish project milestones
2. Utilize Sumnu Marketing’s expertise to:
   – Develop additional outreach strategies to complement existing event outreach and stakeholder engagement activities.
   – Define and implement associated tactics.
   – Implement and conduct determined strategies on behalf of CSN and provide measurable results.
   – Provide outreach staffing when needed for special events.
3. Serve as the advisor and consultant for the Strategic Outreach and Engagement Calendar
   – Attend weekly meetings with CSN assigned staff in person or via conferencing.
   – Coordination, Implementation, Staffing and Reporting for CSNAA outreach events.
   – Advise the marketing staff on communications related to past AA outreach engagement
4. Coordinate the Outreach and Engagement Calendar
   – Plan and Coordinate all Strategic Outreach and Engagement events and meetings.
   – Work with community partners to coordinate and staff special engagement events.
   – Develop the fact sheets and 90-day plans for outreach and engagements.
5. The Reporting Process
   – Provide Event Reporting for each event staffed by Sumnu.
   – Reporting metrics for determined outreach startegies.
   • Monthly reviews of progress
   • A 90-day evaluation
   • A six-month evaluation
   • Annual evaluation