West Las Vegas Library

Engagement Strategies

Event Planning and Logistical Support

• Coordinate and host bi-weekly project management meetings.
• Align outreach activities with THE LIBRARY DISTRICT branding, public relations (via “The Firm”), and
  internal marketing efforts.
• Build and manage a contact list including elected officials, community leaders, organizational partners, schools, media, and stakeholders.
• Coordinate with community connectors and partner organizations to amplify outreach.
• Collaborate with THE LIBRARY DISTRICT for run of show support including activation of spaces, ribbon
  cutting, vendor booths, and event logistics.

Street Canvassing and Public Engagement

• Develop a strategic outreach plan and deploy street team to distribute resource information and engage
  residents, partners, and stakeholders of the target area.

Internet Marketing/Outreach

• Develop Marketing Communications (MARCOMM) plan to include digital campaigns, messaging,
  recommended platforms to engage residents, and schedule.
• Opening Day Coordination and Staffing Support
  – On-site event staffing and support for outreach, coordination, and community engagement.
  – Media coordination and support.
  – Coordinate and host a project team kickoff meeting
  – Review and update the current list of community partners in target area and regionally
  – Develop a 90-Day Outreach Plan for all residential and business addresses in the study area
  – Serve as the outreach street team for canvassing
  – Develop factsheets and post event reporting for outreach efforts
  – Participate in community events to boost awareness about Opening Day
  – Weekly check-in emails to organize milestones and provide direction and/or feedback to the Library District team