SumNews!

What flavor do you need for your business?

SumNews!

What flavor do you need for your business?

The LeBron Effect. It’s About Your Character!

e more concerned with your character than with your reputation.Your character is who you truly are, while your reputation is simply what others think you are. LeBron James is widely regarded as one of the greatest athletes of this generation....

“Politricks” And Small Businesses

Marketing Strategy & Fundamentals

Why should small business owners pay close attention to what’s happening in politics and public policy? Because laws and policies directly shape how you operate, grow, hire, price, and compete. If you think politics doesn’t affect your...

It’s What’s On The Inside That Counts

Customer Experience & REALationships

My company’s brand isn’t what you see on the outside. It’s what’s built on the inside. I have a unique principle that focuses on helping small business owners develop Loyal Brand Champions—because that’s how you create consistent cash flow....

Word of Mouth Marketing – Give something to talk about

Branding & Identity, Customer Experience & REALationships

“I get all of my business by word of mouth.” As marketing professionals this phrase really gets under our skin. That’s the equivalent of playing the rumor game. You depend on someone else to define your product or service. The message is...

Marketing on a Shoe String Budget

Marketing Strategy & Fundamentals

Always develop a marketing budget for your company. The marketing budget is based on how much you are trying to accomplish for your company and the current stage of growth. Marketing expenses decrease over years as your company starts to...

How Much Do I Invest in My Marketing?

Marketing Strategy & Fundamentals

I get asked all the time…Shaundell, how much do I invest in my marketing? The answer is that it depends on where you are trying to go. Start with the strategy. Let’s look at you taking a trip to California. Your car is your company or...

March Madness: From Basketball to Business

Entrepreneurial Mindset & Motivation

Striving for Greatness! The Best of the Best. March Madness is a compilation of the best college basketball teams in the world. Some teams are looking to play Cinderella and win their first championship ever. Other teams expect to be in the...

Measuring Marketing Results

Marketing Strategy & Fundamentals

IS IT SCIENCE OR A GUESSING GAME? In my 30 plus years in marketing I have always heard from non-marketers that it’s hard to measure marketing efforts. In my experience, you cannot begin without setting the expectation for success. Measuring...