It’s What’s On The Inside That Counts

My company’s brand isn’t what you see on the outside. It’s what’s built on the inside.

I have a unique principle that focuses on helping small business owners develop Loyal Brand Champions—because that’s how you create consistent cash flow. While many experts in communications focus on the exterior—logos, catchy taglines, and beautiful images—I put the emphasis on building the character of your company. That’s what transforms customers into Loyal Brand Champions.

Customers buy your product. Loyal Brand Champions buy your product, recommend your service, and actively defend your brand.

A Starbucks Loyal Brand Champion knows their favorite drink by memory—and in many cases, the barista at their favorite location knows them by that drink, and sometimes even by name. Apple Loyal Brand Champions don’t want to mess with PCs.

Loyal Brand Champions are the ones who truly build and sustain cash flow for your company.