Southern Nevada Regional Housing Authority

THE OBJECTIVE: Sumnu Marketing will serve as the In-House Marketing and Strategic Grassroots Outreach team for the Southern Nevada Regional Housing Authority (SNRHA), elevating the brand through the 12 Steps of Marketing and developing Loyal Brand Champions across the community. Our objective is to establish clear marketing and outreach goals, create consistent and impactful messaging, expand brand awareness into new markets, strengthen relationships with partners and residents, and cultivate practices that enhance SNRHA’s visibility, credibility, and community trust.

September 30, 2025 – September 30, 2026

Community Impact

Resources and Supportive
Services for People

Housing
Revitalization

Improved
Transportation

Resources and Supportive
Services for People

Housing
Revitalization

Neighborhood Amenities
& Resource Accessibility

Engagement Strategies

Creating campaigns that IMPACT LIVES!

Create the Strategic Marketing Plan
Identify demographic for market and product offering Identify current industry climate and conditions

Develop Market Analysis

Identify/understand demographics for current customers buying behavior, start
“customer profile”
Competitor analysis to finalize messaging and targeted marketing materials

Develop tailored budget for marketing strategies

Identify (3) outreach events/opportunities (per month not limited to) and Workshop suggestionsfor Southern Nevada Regional Housing Authority to strategically align with community partners,and influencers, including: low-and-moderate income individuals and families and jurisdictional partners
Customer focused to engage low-and-moderate income individuals, and families etc.,

Determine distribution channels for Southern Nevada Regional Housing Authority