{"id":13063,"date":"2026-02-02T21:40:46","date_gmt":"2026-02-02T21:40:46","guid":{"rendered":"https:\/\/sumnumarketing.com\/2024\/?p=13063"},"modified":"2026-02-02T22:01:37","modified_gmt":"2026-02-02T22:01:37","slug":"a-good-training-camp","status":"publish","type":"post","link":"https:\/\/sumnumarketing.com\/2024\/marketing-strategy-fundamentals\/a-good-training-camp\/","title":{"rendered":"A Good Training Camp"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” disabled_on=”off|off|off” _builder_version=”4.27.3″ _module_preset=”default” background_color=”#FFFFFF” da_disable_devices=”off|off|off” global_module=”12622″ saved_tabs=”all” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_menu menu_id=”4″ fullwidth_menu=”off” dropdown_menu_bg_color=”rgba(0,0,0,0.75)” dropdown_menu_line_color=”#ffffff” dropdown_menu_text_color=”#ff9729″ dropdown_menu_active_link_color=”#FFFFFF” mobile_menu_bg_color=”rgba(0,0,0,0.76)” mobile_menu_text_color=”#FFFFFF” logo=”https:\/\/sumnumarketing.com\/2024\/wp-content\/uploads\/2024\/09\/Sumnu-no-background_black.png” logo_width=”15%” disabled_on=”on|on|off” _builder_version=”4.27.3″ _module_preset=”default” menu_font=”–et_global_body_font|700||on|||||” menu_text_color=”#000000″ menu_font_size=”16px” menu_letter_spacing=”-0.5px” background_color=”RGBA(255,255,255,0)” text_orientation=”center” custom_margin=”9px||9px||false|false” custom_css_free_form=”.sub-menu li a {|| font-size: 14px !important;||}|||| .et_pb_menu .et-menu-nav li ul.sub-menu a {|| line-height: 13px !important; \/* Adjust XXpx to your desired line height *\/|| }” global_colors_info=”{}”][\/et_pb_fullwidth_menu][et_pb_fullwidth_menu menu_id=”4″ fullwidth_menu=”off” dropdown_menu_bg_color=”rgba(0,0,0,0.75)” dropdown_menu_line_color=”#ffffff” dropdown_menu_text_color=”#ff9729″ dropdown_menu_active_link_color=”#FFFFFF” mobile_menu_bg_color=”rgba(0,0,0,0.76)” mobile_menu_text_color=”#FFFFFF” logo=”https:\/\/sumnumarketing.com\/2024\/wp-content\/uploads\/2024\/09\/Sumnu-no-background_black.png” logo_width=”40%” disabled_on=”off|off|on” _builder_version=”4.27.3″ _module_preset=”default” menu_font=”–et_global_body_font|700||on|||||” menu_text_color=”#000000″ menu_font_size=”16px” menu_letter_spacing=”-0.5px” background_color=”RGBA(255,255,255,0)” custom_margin=”9px||9px||false|false” custom_css_free_form=”.sub-menu li a {|| font-size: 14px !important;||}|||| .et_pb_menu .et-menu-nav li ul.sub-menu a {|| line-height: 13px !important; \/* Adjust XXpx to your desired line height *\/|| }” global_colors_info=”{}”][\/et_pb_fullwidth_menu][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/sumnumarketing.com\/2024\/wp-content\/uploads\/2026\/01\/chess5.jpg” background_size=”contain” background_position=”bottom_center” background_vertical_offset=”0%” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”100%” max_width=”1250px” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”#FFFFFF” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_post_title author=”off” date=”off” comments=”off” featured_image=”off” _builder_version=”4.27.3″ _module_preset=”default” meta_font=”Lato|700|||on||||” meta_text_color=”#cc6900″ meta_line_height=”1.3em” background_color=”#FFFFFF” custom_margin=”||10px||false|false” custom_padding=”15px|16px|0px|15px|false|false” global_colors_info=”{}”][\/et_pb_post_title][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Lato||||||||” text_text_color=”#000000″ link_font=”||||on||||” link_text_color=”#cc6900″ header_font=”Lato||||||||” header_2_font=”Lato||||||||” header_2_font_size=”19px” background_color=”#FFFFFF” min_height=”475px” custom_margin=”|15px|15px|15px|false|false” custom_padding=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

<\/h2>\n

The Foundation. A good training camp.<\/strong><\/h2>\n

On every level of playing football, I had to prepare for the season with a training camp. The camp was designed to get me into esteem shape to last for the entire season. Typically, my camp performance determined the type of season I would have. So, I took it very seriously. I did the same type of preparation to start my business. I did not want to fail.<\/p>\n

In my opinion, most small businesses want to succeed. But they don\u2019t get off to a good start. So, they are always playing catch up. Your company can be in business for many years and never reach its financial goals. The business owner is always searching for a way to get out of a slump. If you had a training camp, your company can figure out how to get out of a slump. The business training camp is all about developing good business habits to grow your company and maintain the foundation of your customer base. When I first started our company eleven years ago, we launched with a solid foundation. My training camp to start the firm was two and a half years long. I focused on:<\/p>\n

    \n
  1. Administrative<\/li>\n
  2. Finance<\/li>\n
  3. Personnel<\/li>\n
  4. Marketing<\/li>\n<\/ol>\n

    These pillars have kept our company through the company\u2019s worse recession because we had a foundation to measure from. In 2006, we started the company with record numbers in our first eight months. Something was going right. Then the bottom fell out in 2009. In 2010, we went back to training camp, revisited our foundation and rebranded the company to reflect the enhancements. In 2015, we were recognized as the SBA Nevada Family Owned Business of the Year!<\/p>\n

    Today, as our company continues to grow we revisit our training camp with new team members to keep the consistency needed to be successful. My advice is to not take training camp lightly. Spend the time to make your largest investment work for you. If you care about your business then it will show in your actions.\u00a0Have a good training camp!<\/em><\/p>\n

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    SumNews!<\/h2>\n