{"id":13124,"date":"2026-02-02T22:42:44","date_gmt":"2026-02-02T22:42:44","guid":{"rendered":"https:\/\/sumnumarketing.com\/2024\/?p=13124"},"modified":"2026-02-02T22:45:12","modified_gmt":"2026-02-02T22:45:12","slug":"measuring-marketing-results","status":"publish","type":"post","link":"https:\/\/sumnumarketing.com\/2024\/marketing-strategy-fundamentals\/measuring-marketing-results\/","title":{"rendered":"Measuring Marketing Results"},"content":{"rendered":"

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IS IT SCIENCE OR A GUESSING GAME?<\/h2>\n

In my 30 plus years in marketing I have always heard from non-marketers that it\u2019s hard to measure marketing efforts. In my experience, you cannot begin without setting the expectation for success.<\/p>\n

Measuring marketing efforts is extremely easy if your company developed goals and milestones for what a successful campaign looks like. Branding can be measured by setting standards for your company\u2019s culture. It IS a science!<\/p>\n

    \n
  1. Set a vision for your company that focuses on solving a problem in the market.<\/li>\n
  2. Develop a mission that makes your vision a reality with a clear direction.<\/li>\n
  3. Create a company culture that brings your vision and mission to the people.<\/li>\n<\/ol>\n

    The way that you measure your marketing goals is to align them with your business goals. For example: If you are trying to impact one million customers then your marketing efforts must be aligned to reach at least ten times that amount to get the desired result.<\/p>\n

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    SumNews!<\/h2>\n